Proof of value

Our References
& Client Cases

Concrete assignments, measurable results. Discover how MAK Associates supports leaders through their most demanding strategic challenges.

All assignments are presented in anonymized form in full respect of our clients' confidentiality.
0+ Assignments completed
0 Business sectors
0% Retention rate
0 Countries of origin
Agri-food Industry 2025

Financial restructuring of a family group preparing for fundraising

A Moroccan family group in the agri-food sector (revenue: MAD 380M) wanted to raise funds to finance expansion into Sub-Saharan Africa. Opaque financial structure and the lack of consolidated reporting were major obstacles.

Our intervention

Full financial audit, IFRS reporting setup, holding structure design, support in selecting the financial partner, and negotiation of investment terms.

120M MAD raised
6 Mission months
3 Funds contacted
Financial Advisory Governance
FMCG 2025

Design and rollout of a procedures manual for a structuring FMCG company

A fast-growing Moroccan FMCG company (revenue: MAD 220M) needed to formalize its internal processes to support its commercial and industrial development. The multiplicity of product references, the pace of operations and the absence of documented procedures created operational inefficiencies and quality risks that were difficult to control.

Our intervention

Complete organizational diagnosis, mapping of critical processes (supply chain, production, sales and finance), structured drafting of business procedures according to sector standards, implementation of a control and continuous update system, and rollout support for field teams.

4 Mission months
8 Critical processes
100% Rollout
Organization Procedures manual
Real Estate & Construction 2024

HR audit and transformation for a fast-growing real estate developer

A real estate developer (750 employees) facing rapid growth was dealing with rising social tensions, 28% turnover, and labor code non-compliance risks caused by unstructured expansion.

Our intervention

Full social audit, risk mapping, HR policy restructuring, implementation of a grading system, compensation policy redesign, and HR Director support.

-18% Turnover
0 Labor disputes
9 Mission months
Human Capital Social Audit
Technology & Digital 2024

Executive Search: hiring a CEO for a tech scale-up

A Moroccan digital payments scale-up (EUR 15M Series B) needed a CEO capable of driving expansion in West Africa while reassuring investors.

Our intervention

Strategic profile definition with the board, headhunting across 4 markets, behavioral and cultural fit assessment, and 90-day integration support.

47 Turnaround days
5 On shortlist
2A+ Stability
Executive Search C-Level
What our clients say

Testimonials

"MAK Associates understood our challenges far beyond our initial request. Their strategic approach and understanding of the Moroccan market were decisive in the success of our setup."

Managing Director

European banking group — 2025

Financial Services · CFC

"The rigor and confidentiality with which the team conducted our HR audit allowed us to address sensitive topics we did not dare tackle internally. A trusted partner, unquestionably."

Executive Chairman

Real estate developer — 2024

Real Estate & Construction

"In less than two months, MAK Associates presented a shortlist of candidates at a level we had never seen on the local market. The selected profile transformed our growth trajectory."

Human Capital Director

Fintech scale-up — 2024

Technology · Morocco

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